Your support of Rock the Plank will improve lives for Michigan families facing a cancer diagnosis. New Day Foundation removes financial barriers to cancer treatment by paying household expenses and providing resources to help families manage the financial and emotional burden of cancer. With your help, families who have lost income due to a cancer diagnosis won’t have make unthinkable choices between treatment and basic necessities.

About New Day:

  • New Day is piloting a new technology platform to predict financial burden and offer innovative solutions through a comprehensive Financial Treatment Plan.

  • Support from New Day allows patients to maintain medical compliance leading to improved treatment outcomes.

  • New Day serves families suffering the harmful effects of unemployment or lost household income as the result of a cancer diagnosis.

  • New Day serves families who have a family member in active treatment for ANY type of cancer.


  • Patients who file for bankruptcy have a 79% greater risk of early mortality.

  • The average out-of-pocket cost for an insured family exceeds $15,000 per year.

  • Children living in high-poverty areas are twice as likely to relapse than those in low-poverty areas.

  • 42% of insured cancer patients reported a significant or catastrophic financial burden.

*Source: Family Reach White Paper: “Financial Toxicity and its Pervasive Effects on Patients and Families: Solving a National Health and Economic Crisis Hiding in Plain Sight”

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